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Gartner Survey Shows Growth in Marketing Budgets Stalled in 2017

Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner, Inc. The survey found that marketing budgets hit a plateau in 2017 after three years of growth, with budgets falling from 12.1 percent of company revenue in 2016 to 11.3 percent in 2017, representing a return to 2015 levels.

My latest Gartner research: Best Practices for Detecting and Mitigating Advanced Persistent Threats

Information security practitioners must implement specific strategic and tactical best practices to detect and mitigate advanced persistent threats and targeted malware by leveraging both existing and emerging security technologies in their security architectures. Management silos between network, edge, endpoint and data security systems can restrict an organization’s ability to prevent, detect and respond to advanced attacks. Adversaries continue to use social engineering and social networks to target sensitive roles or individuals within …

Gartner clients can access this research by clicking here.


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[ISN] Why Clinton’s Private Email Server Was Such a Security Fail

http://www.wired.com/2015/03/clintons-email-server-vulnerable/ By ANDY GREENBERG SECURITY Wired.com 03.04.15 FOR A SECRETARY of state, running your own email server might be a clever—if controversial—way to keep your conversations hidden from journalists and their pesky Freedom of Information Act requests. But ask a few security experts, and the consensus is that it’s not a very smart way to keep those conversations hidden from hackers. On Monday, the New York Times revealed that former secretary of state and future presidential candidate Hillary Clinton used a private email account rather than her official State.gov email address while serving in the State Department. And this was no Gmail or Yahoo! Mail account: On Wednesday the AP reported that Clinton actually ran a private mail server in her home during her entire tenure leading the State Department, hosting her email at the domain Clintonemail.com. Much of the criticism of that in-house email strategy has centered on its violation of the federal government’s record-keeping and transparency rules. But as the controversy continues to swirl, the security community is focused on a different issue: the possibility that an unofficial, unprotected server held the communications of America’s top foreign affairs official for four years, leaving all of it potentially vulnerable to state-sponsored hackers. “Although the American people didn’t know about this, it’s almost certain that foreign intelligence agencies did, just as the NSA knows which Indian and Spanish officials use Gmail and Yahoo accounts,” says Chris Soghoian, the lead technologist for the American Civil Liberties Union. “She’s not the first official to use private email and not the last. But there are serious security issue associated with these kinds of services…When you build your house outside the security fence, you’re on your own, and that’s what seems to have happened here.” […]


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[ISN] China’s New Rules for Selling Tech to Banks Have US Companies Spooked

http://www.wired.com/2015/01/chinas-new-rules-selling-tech-banks-us-companies-spooked/ By Davey Alba Wired.com 01.29.15 Technology companies that want to sell equipment to Chinese banks will have to submit to extensive audits, turn over source code, and build “back doors” into their hardware and software, according to a copy of the rules obtained by foreign companies already doing billions of dollar worth of business in the country. The new rules were laid out in a 22-page document from Beijing, and are presumably being put in place so that the Chinese government can peek into computer banking systems. Details about the new regulations, which were reported in The New York Times today, are a cause for concern, particularly to Western technology companies. In 2015, the China tech market is expected to account for 43 percent of tech-sector growth worldwide. With these new regulations, foreign companies and business groups worry that authorities may be trying to push them out of the fast-growing market. According to the Times, the groups—which include the US Chamber of Commerce—sent a letter Wednesday to a top-level Communist Party committee, criticizing the new policies that they say essentially amount to protectionism. The new bank rules and the reaction from Western corporations represent the latest development in an ongoing squabble between China and the US over cybersecurity and technology. The US government has held China responsible for a number of cyberattacks on American companies, and continues to be wary that Chinese-made hardware, software and internet services may have some built-in features that allow the Chinese government to snoop on American consumers. Meanwhile, China has used the recent disclosures by former NSA contractor Edward Snowden as proof that the US is already doing this kind of spying—and that this is reason enough to get rid of American technology in the country. […]


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[ISN] Northrop Grumman Foundation Congratulates Top 28 Teams Advancing to CyberPatriot National Finals Competition

http://www.globenewswire.com/newsarchive/noc/press/pages/news_releases.html?d=10116947 FALLS CHURCH, Va. – Jan. 26, 2015 – The Northrop Grumman Foundation, presenting sponsor for CyberPatriot VII, is proud to congratulate the top 25 high school and three middle school teams advancing to the national finals competition on March 13 in Washington, D.C. CyberPatriot, established by the Air Force Association, is the National Youth Cyber Education Program that’s inspiring students toward careers in cybersecurity and other science, technology, engineering, and mathematics (STEM) disciplines critical to our nation’s future. The program features the National Youth Cyber Defense Competition, cyber camps, and an elementary school education program. This year’s finalists represent schools and other organizations from Alabama, California, Colorado, Florida, Iowa, Louisiana, Massachusetts, Michigan, Missouri, New Jersey, New Mexico, Oklahoma, South Dakota, Texas, Virginia, and Manitoba, Canada. Click here for a complete listing of finalists. “We are so proud of all the students who participated this year and we wish the top 28 finalists all the best as they prepare for the big showdown,” said Sandra Evers-Manly, president of the Northrop Grumman Foundation and vice president of Northrop Grumman Global Corporate Responsibility. “CyberPatriot has proven to be an innovative way to inspire young people to pursue a career in cybersecurity. It is filling the much-needed pipeline of qualified cyber talent and we couldn’t be more pleased with its success. CyberPatriot is a true example of how a hands-on, STEM initiative can make an impact by addressing a national imperative.” A record 2,175 teams, up 40 percent from the previous year, competed this year in a series of online rounds where students were given a set of virtual images that represent operating systems and were tasked with finding vulnerabilities and hardening the system while maintaining critical services. Students competed from across the U.S. and in other parts of the world to be among the top finalists that receive an all-expenses-paid trip to the CyberPatriot National Finals in Washington, D.C. “The need for cyber defenders has never been more relevant, or urgent,” said Diane Miller, director, CyberPatriot Programs, Northrop Grumman. “To address the increasingly complex threat requires diversity of education, experience, and approach to problem solving. CyberPatriot is inspiring our youth at every level and from every pocket of the country to cultivate a cyber workforce with a strong ethical foundation, the requisite technical skills and life skills in communications, leadership and teamwork so important to potential employers. These students are career-ready and poised to take on this national and global challenge.” In its fifth year as presenting sponsor, the Northrop Grumman Foundation and Northrop Grumman Corporation continue to devote time, talent and resources to support CyberPatriot. In addition to the foundation’s financial support, Northrop Grumman awards annual scholarship funds to the top winning teams and contributes employee volunteers and mentors. The company also provides internships to CyberPatriot competitors, as do other industry and government organizations. Northrop Grumman also partnered this year with Cyber Security Challenge UK to bring CyberPatriot to the U.K.. Known as CyberCenturion, this youth cyber defense competition will hold its finals competition on April 17 at Bletchley Park in London. The CyberPatriot VII Teams will compete face-to-face in a one-day event to defend virtual networks and mobile devices from a professional aggressor team. The National Finalists will also face-off in four additional competition components: the Digital Cyber Crime Scene Challenge from the Digital Forensic Consortium, the Cisco Networking Challenge, the Leidos Digital Forensics Challenge, and a Mobile Application Challenge hosted by AT&T. These extra challenges expose teams to new elements and skillsets of the many career opportunities available to them. As a global provider of cybersecurity solutions, Northrop Grumman is committed to grooming tomorrow’s cyber workforce and is engaged in supporting numerous cybersecurity education, training and technology initiatives. For more information on Northrop Grumman in cyber, go to www.northropgrumman.com/cyber. The Northrop Grumman Foundation supports diverse and sustainable programs for students and teachers. These programs create innovative education experiences in science, technology, engineering and mathematics. For more information please visit www.northropgrumman.com/foundation. CONTACT: Marynoele Benson Northrop Grumman Corporation 703-556-1651 marynoele.benson@ngc.com


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[ISN] Inside HACK: The Sought-After Cyber Security ETF – ETF News And Commentary

https://finance.yahoo.com/news/inside-hack-sought-cyber-security-180006948.html By Sweta Killa Zacks.com Jan 20, 2015 The cyber security industry has gained immense popularity in recent years and is the fastest-growing corner of the broad technology space. This is because cyber-attacks on enterprises and government agencies are widespread with growing Internet usage, raising the need for more stringent cyber security from hackers. Hacking has become more sophisticated, dangerous and harder for companies (and even governments) to stop. According to the report from the Global State of Information Security Survey 2015, cyber attacks across the globe have risen about 66% over the past five years and 48% from 2013. Some of the well-known companies in the recent spate of data breaches include Target (TGT), eBay (EBAY), Home Depot (HD), AT&T (T) and JPMorgan Chase (JPM). The situation will likely to worsen in 2015, as hackers will continue to adopt advanced techniques and strategies to infiltrate networks hiding their tracks (read: PureFunds to Stop Hackers with This Cyber Security ETF). Solid Long-Term Prospects As per McAfee, cyber-warfare and espionage attacks are expected to increase in frequency. Attacks on Internet of Things (IoT) devices will rise rapidly due to whopping growth in the number of connected objects, poor security and the high value of data on IoT devices. And new mobile technologies will allow more mobile attacks. […]


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