Gartner Survey Shows Growth in Marketing Budgets Stalled in 2017

Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner, Inc. The survey found that marketing budgets hit a plateau in 2017 after three years of growth, with budgets falling from 12.1 percent of company revenue in 2016 to 11.3 percent in 2017, representing a return to 2015 levels.

Gartner Says The Transition of The Indian Banking Sector To Cashless Society is Driving Increased Technology Investments

The transition of the Indian banking sector to a cashless society is creating many opportunities for technology investment in digital payments infrastructure, according to Gartner, Inc. IT spending in banking and securities firms in India will increase 11.7 percent in 2017 to reach $9.1 billion.

My Latest Gartner Research: Emerging Technology Analysis: Threat Intelligence Gateways

2 November 2017  |  Emerging threat intelligence gateway technologies create opportunities within the traditional network security market. Smart technology strategic planners would take advantage of this situation, creating new offerings and adding to existing revenue….

Gartner clients can access this research by clicking here.


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Gartner Advises Business and IT Leaders to Influence the Long-Term Direction of Artificial Intelligence

Digital business is disrupting organisations with its requirements for artificial intelligence (AI). Results from Gartner, Inc.'s 2017 global survey of more than 3,000 CIOs shows that a wide range of companies have begun AI initiatives. Twenty-five percent of organisations have deployed AI or are making short-term plans for its deployment. This is up from 10 per cent in 2015.

Gartner Survey Shows Digital Business Is Turning CIOs Into Business Leaders

For 82 percent of Europe, Middle East and Africa (EMEA) CIOs digital business has led to a greater capacity for change and a more open mindset in their IT organization, according to Gartner, Inc.'s annual survey of CIOs. On average, EMEA CIOs have increased the amount of time they spend on business leadership - up from 30 percent three years ago to 41 percent today. This indicates that as digital transformation accelerates, the role of the CIO is changing.

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