http://www.informationweek.com/mobile/mobile-business/hilton-turns-smartphones-into-room-keys/d/d-id/1297618 By Thomas Claburn InformationWeek.com 7/29/2014 Hilton Worldwide plans to allow guests to check-in and choose their rooms using mobile devices, and even to unlock their hotel rooms. By the end of the year, Hilton says it will offer digital check-in and room selection at 11 of its brands, across more 4,000 properties. The service will be available to Hilton HHonors members in more than 80 countries, the company said. “We analyzed data and feedback from more than 40 million HHonors members, as well as guest surveys, social media posts, and review sites, and it’s clear that guests want greater choice and control,” said Geraldine Calpin, SVP and global head of digital at Hilton Worldwide, in a statement. Calpin cited a company-commissioned study conducted by Edelman Berland that indicates some 84% of business travelers want the ability to choose their own room. Calpin said Hilton is enabling guests to select rooms, room types, and room numbers, subject to availability, using mobile devices. […]